Apr 12 minEmbracing Change, Fueling GrowthOne thing every small business owner I talk to agrees on—it’s a lot to run a business. There are so many details that require our...
Jan 233 minDecoding Pricing: Assessing Value as a ConsumerI often hear that consumers choose major retailers over smaller local businesses because they think larger retailers provide better...
Dec 18, 20232 minGrow, Maintain, Decline: A Simple Approach to Creating Effective Business StrategyIn small business, and retail in particular, closing out the year can feel like a sprint to the finish. With the holiday peak...
Nov 20, 20233 minHow to Bring Corporate Black Friday Strategies to Small BusinessBlack Friday is the biggest spending day of the year. It is often referred to as the “Superbowl of Retail” because the stakes are so...
Nov 9, 20232 minWhat Going On the Morning News Taught MeI did something today that was way, way outside my comfort zone. I went on the news. As someone who has built a career around supporting...
Oct 30, 20232 minCombatting Confirmation Bias: 5 Essential StrategiesConfirmation Bias refers to our inclination to seek information that reinforces our existing beliefs. This bias is pervasive in our daily...