Aurora Small Business Consulting

Why Early Fall is the Perfect Runway for a Successful Holiday Season

Wow, summer has come and gone, and we are well on our way to Fall. As back-to-school demands settle down, many retailers are setting...

Embracing Change, Fueling Growth

One thing every small business owner I talk to agrees on—it’s a lot to run a business. There are so many details that require our...

Decoding Pricing: Assessing Value as a Consumer

I often hear that consumers choose major retailers over smaller local businesses because they think larger retailers provide better...

Grow, Maintain, Decline: A Simple Approach to Creating Effective Business Strategy

In small business, and retail in particular, closing out the year can feel like a sprint to the finish. With the holiday peak...

How to Bring Corporate Black Friday Strategies to Small Business

Black Friday is the biggest spending day of the year. It is often referred to as the “Superbowl of Retail” because the stakes are so...

What Going On the Morning News Taught Me

I did something today that was way, way outside my comfort zone. I went on the news. As someone who has built a career around supporting...