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Small Business Consulting
Sep 9, 20243 min read
Why Early Fall is the Perfect Runway for a Successful Holiday Season
Wow, summer has come and gone, and we are well on our way to Fall. As back-to-school demands settle down, many retailers are setting...
Apr 1, 20242 min read
Embracing Change, Fueling Growth
One thing every small business owner I talk to agrees on—it’s a lot to run a business. There are so many details that require our...
Jan 23, 20243 min read
Decoding Pricing: Assessing Value as a Consumer
I often hear that consumers choose major retailers over smaller local businesses because they think larger retailers provide better...
Dec 18, 20232 min read
Grow, Maintain, Decline: A Simple Approach to Creating Effective Business Strategy
In small business, and retail in particular, closing out the year can feel like a sprint to the finish. With the holiday peak...
Nov 20, 20233 min read
How to Bring Corporate Black Friday Strategies to Small Business
Black Friday is the biggest spending day of the year. It is often referred to as the “Superbowl of Retail” because the stakes are so...
Nov 9, 20232 min read
What Going On the Morning News Taught Me
I did something today that was way, way outside my comfort zone. I went on the news. As someone who has built a career around supporting...
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