In today’s competitive landscape, small businesses face numerous challenges that can limit growth. Many owners find themselves overwhelmed and unsure how to implement effective strategies. However, having a plan of attack can help focus your approach and build confidence in your actions. Here are five essential strategies that can help your small business thrive. 1. Understand Your Target Audience Getting to know your customers is key to your business's success. When you unde

Wow, summer has come and gone, and we are well on our way to Fall. As back-to-school demands settle down, many retailers are setting...

One thing every small business owner I talk to agrees on—it’s a lot to run a business. There are so many details that require our...

I often hear that consumers choose major retailers over smaller local businesses because they think larger retailers provide better...

In small business, and retail in particular, closing out the year can feel like a sprint to the finish. With the holiday peak representing as much as 50% of the year’s sales volume, this timeframe is high-stakes and demands full attention. As a result, it can be easy to find ourselves sitting in January depleted of energy and not ready to even think about the year ahead, but there are small ways to start strategizing for a successful new year without drowning yourself in work

Black Friday is the biggest spending day of the year. It is often referred to as the “Superbowl of Retail” because the stakes are so high, even for the biggest companies. Whether your small business participates in Bag Day, Black Friday, Small Business Saturday, or all the above, there are a few great lessons you can take from Corporate America when it comes to planning your holiday sales. 1) Review Your Results:  As soon as one Black Friday ends, the planning for the next on