I did something today that was way, way outside my comfort zone. I went on the news. As someone who has built a career around supporting from behind the scenes, it was a huge personal evolution to accept this challenge, and opportunity when it arose. Reflecting on the last 8 months since launching my business, I have been through a cascade of experiences that are outside of my comfort zone, and it has taught me something important about myself, my business and how to help ot

Confirmation Bias refers to our inclination to seek information that reinforces our existing beliefs. This bias is pervasive in our daily...

I recently had lunch with a friend who is also a small business owner. Our businesses are in completely different fields, but we agreed...

Many small service-based businesses avoid discussions about ROI (Return on Investment) with their clients, often believing that it doesn't accurately reflect the value they provide. However, the issue generally isn't that the impact isn't measurable; it's often a matter of measuring it correctly. As a service provider, ROI plays a crucial role in quantifying the value of your work with clients. When approached correctly, ROI can tell a compelling story about the impact of you

As a small business owner, taking the time to become familiar with your seasonality curve has a number of benefits. Understanding your...

Several conversations I have had recently highlighted to me how common it is for business owners to struggle with work-life balance. As...