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Small Business Consulting
Data-Driven Decision-Making: Unlocking the Power of Analytics for Small Businesses
In today's data-driven world, small businesses are presented with an unprecedented abundance of data due to the availability and...
Jul 11, 20232 min read
The Challenge of "Not Knowing What You Don't Know"
In the world of business, sometimes our instincts and experience can only take us so far. It often takes a fresh perspective to reveal...
Jul 10, 20232 min read
Pricing as a Maker + **A Free Pricing Tool**
A lot goes into pricing. It is one of the most important details in whether a product is successful or not. Price functions as a conversation with the customer. Once they decide they like an item, they check the price, then decide if they want to move forward with a purchase. Too high and the customer might walk away, too low and the effort creating that product might not be sustainable. Price is a particularly vulnerable decision for makers running a side hustle. A lot of ma
Apr 12, 20232 min read
More About Data
Data has become a huge topic over the past decade. Everywhere you turn someone is asking to collect your data. But what exactly is data,...
Apr 3, 20233 min read
Why Shop Local?
The term “shop local” has become a familiar phrase with a feel-good connotation, but it wasn’t until recently that I started to...
Mar 21, 20232 min read
Aurora Origin Story
The official Aurora Small Business Consulting origin story.
Mar 14, 20232 min read
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