In today's data-driven world, small businesses are presented with an unprecedented abundance of data due to the availability and...

In the world of business, sometimes our instincts and experience can only take us so far. It often takes a fresh perspective to reveal...

A lot goes into pricing. It is one of the most important details in whether a product is successful or not. Price functions as a conversation with the customer. Once they decide they like an item, they check the price, then decide if they want to move forward with a purchase. Too high and the customer might walk away, too low and the effort creating that product might not be sustainable. Price is a particularly vulnerable decision for makers running a side hustle. A lot of ma

Data has become a huge topic over the past decade. Everywhere you turn someone is asking to collect your data. But what exactly is data,...

The term “shop local” has become a familiar phrase with a feel-good connotation, but it wasn’t until recently that I started to...

The official Aurora Small Business Consulting origin story.