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Pricing as a Maker + **A Free Pricing Tool**

A lot goes into pricing. It is one of the most important details in whether a product is successful or not. Price functions as a conversation with the customer. Once they decide they like an item, they check the price, then decide if they want to move forward with a purchase. Too high and the customer might walk away, too low and the effort creating that product might not be sustainable.

Price is a particularly vulnerable decision for makers running a side hustle. A lot of makers start out as hobbyists, so when it comes to selling their products, they aren’t sure what their product is worth.

To help makers address that challenge I have made a simple tool which will help establish a starting place. It is linked at the bottom of this post, so if you want to skip right there, feel free. If you want a little more detail, continue reading.

Here is what goes into it:


Materials should include physical items or expenses that go into creating a product. Don’t be shy accounting for your costs–this has a huge impact on what you end up taking home after a sale.


When you love the work you do, it can be easy to forget that your time is a critical and limited resource. Time should reflect the active working time required to create your products.

Hourly Rate:

If you do not have an idea of what your hourly rate should be, consider what you would expect to be paid per hour at another job.


If you make your product in batches, this feature allows you to establish the sale price by item. If you make one at a time, that is fine too!

Margin Percent:

The margin % will determine how much of your sale price you take home as your profit. If you are not sure where to start, try 30% and see if the recommended sale price seems reasonable.

Sale Price:

The main attraction. The price will reflect a combination of the cost of materials and what you will earn from profit.

Profit Calculator:

This tells you what you can expect to take home in a dollar value. It summarizes by item and by batch.

The final step is tweaking inputs. Use steps 5 & 7 (hourly rate & margin %) to adjust up or down. Playing around with the inputs is a great way to find a sale price you are confident in.

The below link will create your personal copy of the tool.

Feel free to reach out to for any questions, feedback or support.

Happy Pricing!

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